Having been involved in New Product Launch for many years with frequent launches, almost quarterly sometimes, I often am asked in APICS classes what is the most important aspect of new product launch. Before I answer that let me first reflect back on a commonly cited industry benchmark that approximately says;
~ product launches that miss the target launch date significantly loose as much as 30% of the total product life cycle projected revenue ~
Our theme this month for Best Practices is on Product Development for Success. It's never enough to have top notch engineering teams or a great Strategic Commodity Sourcing team if there is not a clear cut path built around standard work for launching new products effectively. See the article provided here by Stage-Gate International. We are not endorsing any single source or provider of support. We are sharing some excellent perspectives on critical success factors for effective product development and launches.
Doing this badly can be very costly. Doing it well allows your to execute with extreme clarity and precision which equals higher market share. Let us know what you think. |